The home for everything lacrosse, from high school to professional.
LAXPower operated as a free site featuring lacrosse scores, rankings, news and recruiting since its launch in 1997. ACTIVE Network acquired the company in 2007 and in 2016 made the decision to move many of the site’s features into a premium version of a new mobile app. In this first phase of the redesign, I designed the homepage of the site with three primary goals in mind: Drive conversions to download the new app, refresh the LAXPower site with our newly established branding in a bold way, and make sure the site is responsive.
Based on development and time limitations, we needed to figure out a way to accomplish our goals while keeping most of the existing functionality intact.
In that vain, we made the decision to keep the existing widget-based structure mostly untouched from a functionality perspective and modernize the site until a full rebuild could be done in the future.
Final UI Design
I redesigned the homepage and subsequent interior pages (to be rolled out at a later date) to be a responsive and engaging for LAXPower users. I also helped shape the voice and wrote the copy for the new site.