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kevinmcullen / March 2, 2018

Activity Cloud Memberships Product Design

A platform for membership-based organizations to stay in touch with their members and track retention rates.

Project Brief

The Activity Cloud membership platform was concepted to provide a consistent way for membership-based organizations — think YMCAs — to track and stay in touch with their members and improve retention rates. I was the primary UI designer for the project as a member of the UX team at ACTIVE Network.

Process

After testing early versions of the product, we learned more about our users and how they function on a day-to-day basis. We found out the primary and most immediate tool they needed was a way to work through their list of members and have an entry point for conversations.

Once we learned this, we took a step back as a product team and re-evaluated what was working and what wasn’t and rebuilt tour product to better serve our users.

Final UI Design

I designed the product UI based on our feedback from customers and helped refine the product to focus more on user’s needs. The end-result was a marketable product we could sell to YMCA organizations.

Filed Under: All Work And No Play

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